In a popular social media short video, a young stand-up comedian says that he bought an iPhone because its greatest feature is that it makes you confident. As soon as he got the iPhone, he felt confident enough to abuse his friends and colleagues who did not have an iPhone. Power that came with the brand was used to acquire even more power by abusing those who did not have the brand. Power thus is a currency that can be bought (through brands) and grabbed (through abuse). It can be given, taken  ..